Easter Adventures 2022

Leading national logistics for the delivery of 1.2 million pieces of collateral to 187 heritage sites across England, Wales, and Northern Ireland

Gold, pink, and blue foiled chocolate Easter eggs — PROJECT OVERVIEW

**CLIENT:** National Trust (National Programming and Production Team)
**ROLE:** Project Manager (logistics work stream lead)
**TIMELINE:** January - April 2022
**PROJECT TYPE:** national programming / collateral logistics and delivery
**AUDIENCE:** Families, children aged 0-12

Outcomes and achievements

1.2M collateral items delivered on time

Successfully coordinated delivery of over 1.2 million collateral items, including 400,000 Easter eggs, to 187 properties across three nations.
£881,733 trail sales revenue

Easter Adventures 2022 generated £881,733 total trail revenue with £671,896 net return, plus £74,493 in additional commercial sales.
293,911 Trails Sold

Sold 293,911 trails (69% of total stock) across 187 participating properties in England, Wales, and Northern Ireland.
9/10 visitor satisfaction score

In 2022, Easter Adventures scored 9/10 for overall enjoyment with 67% of visitors ‘extremely likely to recommend.’
Effective crisis management

Created priority delivery contingency plan when chocolate supplier fell behind, ensuring backup strategy was ready if required.

THE BRIEF

How do you coordinate six different suppliers to deliver over 1.2 million pieces of collateral - including 400,000 Easter eggs, signage, toys, and print media - to properties across three nations in time for various Easter holiday kick-off dates?

The Easter Adventures programme is a well-established brand, highly popular with families nationwide, and essential to the National Trust's visitor business.

Any disruption in the collateral supply chain could delay the launch of trails at top-performing properties, damaging the Trust's reputation with visitors, and impacting income.

Effective stakeholder management and meticulous attention to detail were critical. In 2022, the biggest risk emerged mid-project: the chocolate supplier struggled to produce eggs fast enough to meet demand, threatening the entire supply chain timeline.

A girl runs through daffodils wearing bunny ears at Easter Adventures 2022

A National Easter egg box sits in front of a bunch of yellow daffodils

CAMILLA’S APPROACH

SUPPLY CHAIN MANAGEMENT

I developed strong working relationships with logistics partners and suppliers through site visits and regular calls. Visibility and rapport ensured all parties stayed informed about supply chain developments, spotting and resolving risks swiftly through effective teamwork.

REQUIREMENT PLANNING

I cross-checked estimated Easter egg allocations for each property against previous sales records and visitor growth projections. I worked with logistics partners to supply delivery window information to properties so they could plan space and operational resource.

STAKEHOLDER ENGAGEMENT

I developed a detailed stakeholder engagement plan and comms schedule. I considered the differing needs of each stakeholder, from distribution partners to visitor operations manager, ensuring the format and level of detail was tailored to be informative but not overwhelming.

RISK MANAGEMENT

When the chocolate supplier fell behind production targets, I worked with logistics partners to create a worst-case contingency plan. We prioritised deliveries based on trail start dates and projected performance. This contingency plan was signed off by the project sponsor but ultimately wasn't needed when the supplier increased production pace.